Do big players in tech ever fail? Here are the times that they have

26.12.2013 Daniel Jaramillo


New iPhone is out. Samsung unveiled Galaxy Gear, hoping to overtake the smartwatch market. Microsoft bought Nokia and has introduced Surface 2, their contender for the tablet game. These and other tech giants seem to always be on top of the food chain, never hindered, and with a remarkable success-to-flop ratio. But many times in the past have the powerful companies introduced a product they deemed revolutionary, which failed so hard, the only thing it was good for was making their stock prices hit the ground in a matter of days. Here are some of the cases proving success in tech is never guaranteed, no matter how big of a name you are:



In 2000, Steve Jobs had a major announcement for the world: a new personal computer was here, and it was ready to make history. Titled the Power Mac G4 Cube, it was described by Jobs as one of the most beautiful products they’ve ever designed. In essence, it was a 7inch cube, packed with all the hardware of a mightier and larger Apple computer, no cooling fan, and a DVD loaded from the top. The reviews were stellar, the fans were starry-eyed, and Jobs seemed to have done it once again.



The cube was sold for a year, and was subsequently revoked. After all the hype has come to pass, the product was still overpriced and lacked expansion possibilities compared to a $200 cheaper Power Mac G4. It also came without a monitor. At an introductory price of $1800. It turns out the thing users like more than a slick new design, is a couple of hundred extra bucks in their wallet.



Microsoft, on the other hand, thought it would be nice to mark the start of a millennium with a brand new operating system. With a tagline: ‘So many possibilities’, Windows ME was supposed to be a hip OS, spotlighting features like digital media and networking, powered by a stable and powerful system. Except that never turned out to be true. With the ME constantly lagging, glitching, and irritating the fan base, Microsoft was lucky enough to shortly release a laudable piece of software like the XP. Otherwise, Gates might have just been some guy you’ve heard of once in the past millennium.



Finally, RIM wasn’t happy with iPhone stealing its customers. The makers of BlackBerry released The Storm 1, which was supposed to trample the competition, even sporting some more advanced features than its rivals, primarily the camera and the GPS. But its touch-screen was click-based, and the browser was laggy. So did Storm 1 make history? Did BlackBerry crush iPhone, burying it to the ground, never to be heard from again? You tell me.


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